Is it politically or even spritially correct to say that I don’t like Christian bookstores? Marketing the Christian faith is silly. Do you think Jesus could imagine His image of clothing, bobble-head doll, iTunes, a superstar Broadway show, and crucifix’s. Nothing fires me up more than a walk through a over-advertised faith-based bargain bonanza. I admit I am quite biased and bruising in my characterization of Christian bookstores, so please forgive me if you are offended. However, I did buy a worthwhile book at a Family Christian Bookstore last week.

Here is my point: Quit trying to make Jesus hip. He wasn’t cool back in His day. Many followed Him because of His miracles and teachings, and like He said, “Not all follow me because they are believers.” [John 20:24-29; Luke 14:25-33; Luke 9:23-27, 57-62] Today, a plethora of books by cool pastors or popped-collar authors are portraying Jesus as fashionable and palatable for the masses. The billboard of their message states, “Hey, check me out, if I am cool, Jesus is too.”

Jesus is uncool. He challenges your status-quot. He convict us of sin. He rocks the religious. He baffles those who bank an afterlife on their own merits. He infuriates those who demand rights. He belittle the sacred systems some establish. He was a revolutionary that didn’t do what the people demanded. His way was a paradigm shift. He was simple, common and if He were in today’s world would be a guy who would have hung drywall in new housing developments. He was friends with the losers, infected, handicap, psychotic loonies, IRS agents, and women of the red-light district. He probably had dirty feet, coarse hands and olive colored skin. He made people feel awkward, enraged and overwhelmed. Jesus was beaten up by bullying mockers. He was killed by people who thought they were cooler than Jesus and his claim to save them of their sins.

I am convinced Jesus is the sweetest, but I do understand to many He is the smell of stench [2 Corinthians 2:14-16].